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Mammoth   The brand engagement agency

Does banning an advert get it more publicity?

Hunky Dorys latest campaign - which looks like it is on the verge of being banned due to its controversial imagery & the inference that it is ‘Sponsoring Irish Rugby’ - tends to make you think this is the case. We’ve taken a look at some other famously banned examples…

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Never work with babies, animals or dragons...!

Recently, when filming the new Dragons’ Den TV adverts for Bank of Ireland, we did all 3. Flying in the face of convention, we broke this cardinal rule but, thankfully, the shoot went beautifully and the results were a fantastic blend of light comedy and brand communication.

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Nadine Coyle finally gets to meet...Mammoth!

Girls Aloud star Nadine Coyle recently popped into the Northern Ireland Children's Hospice, as she is their proud ambassador. But on her most recent visit she nearly got mobbed by two of her biggest fans – aka: two of our Account Managers Orlaigh & Emma – who were supposed to be on location to snap some publicity shots for upcoming publications!

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Supporting one man’s ‘impossible dream’

Ian Campbell, 64 years young and recovering from radiotherapy for prostate cancer last year is pursuing his ‘impossible dream’ cycling around Ireland for charity. And we’re helping him with the marketing and promotion - for free of course!

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Other news

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Branding and Politics

In this day and age, just about everything is a brand - including the leaders of the political parties. What damage Gordon Brown has done to his brand with his off-camera “bigot” comment is yet to be seen.

 

Social media causes riot in London

T-Mobile unleashes guerilla dance routine at Liverpool Street, where 350 dancers performed routines as commuters passed through the concourse.

 

Jeremy & Paul interviewed for Business Eye

This month, Business Eye focused their ‘Eye on Entrepreneur’ profile on Jeremy and Paul as they talked about the ‘highs and lows’ of starting their own business…

         
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